PINPOINT MARKETING
PINPOINT MARKETING
PINPOINT MARKETING
PINPOINT MARKETING
PINPOINT MARKETING
PINPOINT MARKETING
PINPOINT MARKETING
PINPOINT MARKETING

PINPOINT MARKETING

1990

Given a low budget and an exceptionally low ceiling height in a former manufacturing build- ing, the solution to provide the client with bright and dynamic new offices involved using a mini- mum of means for maximum effect. Suspended ceilings were eliminated and in their stead the building's vaults were uplift to make them seem to "float." Utilitarian elements normally concealed or overlooked were recruited into the design and treated to elicit their sculptural and decorative potential. By using four standard carpet colors in an inventive "collage" technique, the reception and executive spaces were given a warmth and excitement with virtually no additional expense beyond that of a standard office.Custom metal work throughout enhances this effect.